by iNews
Share
by iNews
Share
Media students from NWRC are creating a series of social media friendly videos to promote a cut price travel card.
The special film project is part of this terms curriculum and will see students working in pairs to plan, shoot and edit videos under a choice of themes including Climate Champions, City Adventures and Connected Communities.
The videos will highlight the benefits of choosing public transport and the savings which can be made using Translink’s yLink card which is free for all 16-23 year olds and entitles them to 50% off bus and rail travel across the network.
Michael Timoney, L3 Media Coordinator said:
“This is a great project for our students to get involved in as they get to understand what it takes to create advertising content for a client. I’m confident our students will produce excellent videos for Translink and showcase the yLink card in a creative and appealing way.”
Commenting on the new youth-focused digital project, Alan Young, Service Delivery Manager at Foyle Street Bus Centre said:
“More and more young people are choosing to use the yLink card as they are increasingly aware of the importance of choosing sustainable travel options and saving money. This project with NWRC is a great chance to work with young people to showcase the many benefits of public transport and encourage their peers join them in choosing bus and rail as the affordable and attractive travel option.”
Dr Danny Laverty Head of Technology and Creative Industries at NWRC added, “Our students have been given a great opportunity to work on a live project with Translink. These videos will be of great benefit to other young people using public transport across Northern Ireland. I’d like to thank our lecturers for the support they’ve given to students, and I look forward to the awards ceremony in December.”
Working with the college, Translink will judge the student’s videos and pick the winning entries which will be announced at an NWRC awards ceremony on December 15 at the Strand Road campus.
Related Posts
The amazing sound and incredible energy of Afrobeats is set to vibrate around St Columb’s Hall at a special fundraising night planned by the Mayor of Derry City and Strabane District Council for Spring this year. Feel the Beat: An Afro-Inspired Bank Holiday Celebration will feature top DJs Renzo Rose, DJ Rob and DJ Lui […]
Libraries throughout Donegal are taking part in Ireland Reads a campaign to get the whole country reading this month in the lead up to a national day of reading on Saturday, February 22. Irish libraries have teamed up with publishers, booksellers, authors, and others for the campaign, which is part of the government’s Healthy Ireland […]
Derry City and Strabane District Council are seeking nominations from the public for the 2025 edition of the Derry Strabane Sports Awards. The annual celebration of amateur sport across the City and District will take place in the Guildhall on Thursday June 5. The event is hosted by Derry City and Strabane District Council, in […]
Much Ado Stage School are preparing to take to the stage at the Alley Theatre for a spellbinding performance of Beauty and the Beast. The local group will perform the timeless classic from February 20-22.From the enchanted castle to the charming village, this magical production promises to transport audiences of all ages to a world […]
