by iNews
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by iNews
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By Ciara O’Kane
Business in Strabane are to gain a boost from a new look gift card scheme aimed at encouraging people to shop local, particularly in the run up to Christmas.
The card has been launched by the Strabane Business Improvement District (BID) and is both recyclable and compostable, a departure from the previous plastic card.
The Strabane Gift Card gives access to products and services in over 70 local shops, restaurants, leisure and attractions plus health and beauty venues.
The relaunch of the Strabane Gift Card is the latest initiative from Strabane BID to drive economic recovery in the town following the pandemic. Strabane BID moved into a second term after a successful renewal in September 2021, with a refreshed brand identity.
Strabane Town Centre Development Manager Emma McGill, said the time was right to refresh the town’s gift card programme:
“We’re pleased to introduce the new-look Strabane Gift Card which can be spent in more businesses in the town, making it an even better gift to give and receive. When the magnetic strip on the card is removed, the card can be recycled or composted, and the card is posted out to the recipient in recyclable envelopes too.
“The gift card will also be more accessible for businesses, as they no longer need a swipe function to accept the Strabane Gift Card, meaning we can spread the benefits of shop local in Strabane even wider.”
Family run ladies’ boutique Bejeweled at Soul, which sells footwear, jewellery and accessories, said the card helped them to connect with new customers. Ursula O’Neil, co-owner at Bejeweled at Soul said: “The Strabane Gift Card brings us new customers who mightn’t have shopped with us before. We welcome them in and once they’ve had the chance to experience the boutique, our excellent customer service and trend forward products help them to become repeat customers.
The Strabane Gift Card can be purchased online from www.lovestrabane.com or in person from O’Neill’s Sportswear, The Alley Theatre and Caffe Fresco.
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