by iNews
Share
by iNews
Share
Media students from NWRC are creating a series of social media friendly videos to promote a cut price travel card.
The special film project is part of this terms curriculum and will see students working in pairs to plan, shoot and edit videos under a choice of themes including Climate Champions, City Adventures and Connected Communities.
The videos will highlight the benefits of choosing public transport and the savings which can be made using Translink’s yLink card which is free for all 16-23 year olds and entitles them to 50% off bus and rail travel across the network.
Michael Timoney, L3 Media Coordinator said:
“This is a great project for our students to get involved in as they get to understand what it takes to create advertising content for a client. I’m confident our students will produce excellent videos for Translink and showcase the yLink card in a creative and appealing way.”
Commenting on the new youth-focused digital project, Alan Young, Service Delivery Manager at Foyle Street Bus Centre said:
“More and more young people are choosing to use the yLink card as they are increasingly aware of the importance of choosing sustainable travel options and saving money. This project with NWRC is a great chance to work with young people to showcase the many benefits of public transport and encourage their peers join them in choosing bus and rail as the affordable and attractive travel option.”
Dr Danny Laverty Head of Technology and Creative Industries at NWRC added, “Our students have been given a great opportunity to work on a live project with Translink. These videos will be of great benefit to other young people using public transport across Northern Ireland. I’d like to thank our lecturers for the support they’ve given to students, and I look forward to the awards ceremony in December.”
Working with the college, Translink will judge the student’s videos and pick the winning entries which will be announced at an NWRC awards ceremony on December 15 at the Strand Road campus.
Related Posts
By Izzy Bland A former student has donated over 100 Empire Magazine editions going back over two decades to NWRC. Many of them feature interviews with emerging directors who went on to huge success as well as iconic films including Star Wars and Lord of the Rings. Paul McElwee from Strabane, graduated in journalism from […]
By Rhiannon Muise A Derry band, whose members are all neurodiverse, are playing a gig at the Millennium Forum next month, The High-End Dead include Aidan Lynch (keyboardist), Owen Coyle (lead singer), Jack McHale (Band Manager), Caoilte Canning (Drummer) and Jason Welsh (drummer and vocalist). The band share a common ground not only with music, […]
By Tracey Villa An action plan for services for women is to be implemented in Northern Ireland over the next few years. The Women’s Health Action Plan will focus on areas which cover the whole life course, including fertility and pregnancy, post-natal healthcare, baby loss, menopause, and gynaecological services. Lack of women’s health services have […]
By Laura O’Neill Strabane will celebrate St Patricks Day with an array of music and drama activities on Sunday March 17. The much-loved annual parade will depart from Melmount Road at the Holy Cross Primary School at 2pm. The parade will move to Bridge Street, Market Street, Abercorn Square, Railway Road and finish in Dock […]
